Guidelines for Content Planning Calendar

Content is the underlining success tool for having a strong online media presence. Creating unique and educational content that is relevant for company’s target audience is a way for building up resonance among customers. Only when they find your content relevant, they would believe that you know about your business and avail your company’s services and products. However, content sharing needs to be planned as one needs to keep target audience involved. Maintaining a content planning calendar can help and guide a company regarding the content that should be shared at regular intervals.

Not all content can be shared with audiences at all times. Some content can be shared daily and other should be shared at regular intervals. For example: a client’s case study cannot be shared more than once every quarter as nobody will be interested in reading about it more than that duration. Whereas content such as curated news, business activities, social media blog posts if not shared on daily basis lose their worth.

This infographic aims at helping business owners understand the importance of maintaining a content planning calendar.
Infographic Source